Despite losing market share in the first quarter, Apple’s iPad is still the best-selling tablet. The iPad held 40% of the tablet market in the first quarter of 2013, but only % in the first quarter of this year, according to market research firm IDC. Close rival Samsung picked up much of that market share. IDC analyst reported that iPad lost some of its market share because consumers are holding onto their tablets for longer rather than immediately purchasing the newest version. Apple sold million units in the second quarter alone, and more than 211 million since the iPad was first introduced in 2010.